Costa Villa Rentals

To design a new logo and website to reflect the brand and to assist them with their marketing through PPC campaigns.

Costa Villa Rentals are a group of family owned villas to rent in the south of Spain. Through recommendation we were invited to design a new modern logo, to increase their brand awareness, design and build a new website and assist them with their online marketing.

VISIT COSTA VILLA RENTALS

The process

We worked closely with the family to discover what their needs were and researched the current villa rental market and booking systems. One of the most important aspects was to include an easy-to-use booking system to allow customers to quickly identify when villas were available.

We planned and mapped out what needed to be done, thinking broadly about the demands of the project, researching competition and various online booking processes. The team put together a number of concepts and fresh designs, developed wire frames and produced page layouts for discussion with the client.

The design and development

The content management system provided the client with full control over their content and images making the process of updating very easy. Costa Villa Rentals can see immediately when their villas are occupied and when they are available to rent. This has been extremely positive and allows them time to focus on other aspects of their business and reduces the need to be monitoring daily emails and phone calls.

AdWords campaign

Once the website was live we planned a PPC campaign through Google AdWords ensuring value through the selection of keywords and best practice. The clients had been apprehensive about initiating a PPC campaign themselves but, once the campaign was in place, their rankings improved from 7th to the second page of Google in just a week. Costa Villa Rentals enquiries increased by 60% and the new website received 150% more traffic in the first two months.